Use these planning ranges to understand the likely investment before requesting a proposal. Final pricing depends on your website, target services, Surrey neighbourhoods, competition and how much implementation support is required.
As a practical planning guide, a focused SEO audit may range from CAD $1,500–$4,000, while ongoing local SEO commonly starts around CAD $1,200–$2,500 per month. Broader, competitive campaigns may require CAD $2,500–$6,000+ per month. These are suggested planning ranges, not a quote.
A single-location service company targeting a few Surrey neighbourhoods should not automatically receive the same scope as a multi-location company competing across Metro Vancouver. These models make the starting point easier to compare.
Planning ranges exclude advertising media spend, major website redevelopment, premium third-party tools and work not listed in the agreed scope. Taxes may apply. Confirm all prices and inclusions in a written proposal.
The required work changes with the customer journey. A neighbourhood service provider may need strong map visibility and service-area relevance. A professional firm may need deeper comparison content and trust signals. A company serving all of Metro Vancouver may need a larger site architecture.
Usually needs a focused service set, strong local entity signals and conversion-ready core pages.
May require clear service coverage, legitimate local relevance and pages that avoid repetitive city swapping.
Needs distinct location information, consistent business data and scalable measurement.
Often requires broader content depth, technical support and stronger authority than a neighbourhood-only campaign.
| Ask this question | What a clear proposal should show | Warning sign |
|---|---|---|
| What will be completed? | Named deliverables, priorities, responsibilities and expected cadence. | Only a long list of tools or vague “optimization.” |
| What is excluded? | Clarity on development, content volume, design, ad spend and third-party costs. | Important work appears later as an unexpected add-on. |
| How will success be measured? | Relevant visibility plus calls, forms, bookings, sales or other qualified actions. | Reporting focuses only on impressions or unqualified traffic. |
| Who owns the assets? | Your business retains appropriate access to accounts, content and reporting. | Access and ownership are unclear. |
| Are results guaranteed? | Responsible expectations, dependencies and transparent reporting. | Guaranteed rankings or fixed revenue promises. |
Provide the website, priority services, target areas and current challenge.
Assess the site, search landscape, measurement and likely execution needs.
Separate essential work from useful later-stage opportunities.
Document deliverables, responsibilities, exclusions, timing and fee.
Not responsibly for every website. The number of services, locations, technical issues, content needs and required implementation changes the scope. A written proposal should explain the recommended monthly fee.
Yes. An audit can be useful when priorities are unclear, rankings have dropped or you want an implementation roadmap before selecting ongoing support.
SEO is normally evaluated over months rather than days. The appropriate term depends on the starting condition, competition and work required. Proposals should define review points without guaranteeing rankings.
Usually not. Advertising media spend and campaign management are separate cost categories and should be itemized clearly.
Only when they are named in the scope. Confirm the content volume, revision process, publishing responsibility, technical support and any development limits before approving a proposal.
Each legitimate location may require distinct information, local landing-page support, business-data consistency, tracking and ongoing management. Repeating the same page with a different city name is not a sound strategy.
No responsible provider controls Google’s rankings. Look for clear work, transparent reporting and realistic expectations instead of guaranteed positions.
Send your website, priority services, target communities, current marketing activity and the business outcome you want to improve. This makes the initial recommendation more useful.
Share the current situation and desired outcome. The next step should explain the likely priorities, suitable engagement model and what is—and is not—included.
